The election season is full of political ads. USA TODAY's Political Ad Tracker "takes a closer look at ads from candidates, parties and outside groups and allows you to rate whether an ad is believable and how it impacts your views on the candidates and issues in the 2012 campaign." It's a great tool to remind students that part of our job as citizens is to see beyond the marketing and the propoganda and stick to the fact. For a quick "Fun Friday Activity", ask students to review the featured ad on the Political Ad tracker and respond to the following questions:
1. What is the main issue that this ad addresses?
2. In which states should these ads be aired? Why?
3. What are your feelings about this ad? Would they affect your voting decisions?
As an extension activity, students can follow political ads they see throughout the week and document their answers in their journal.
Have you discussed political ads with your students? Share some of the ways you've helped them decipher fact from fiction in political ads in the comments below!